Nordic Brand Research / visual brand identity

Nordic Brand Research is one of Finnish branding specialist Kirsti Lindberg-Repos projects. Kirsti is an amazing and energetic lady who can be seen in Finnish national television every now and then commenting anything branding related in Finland. She researched Ben & Jerry’s brand as one part of her doctoral thesis and she has published few books about branding. In the creative concept “Brand DNA” two shapes form the symbol that can be seen as a research of brand DNA, or alternatively rational and emotional sides of a brand experience of a human and its hourglass shape represents the importance of both timeliness and timelessness for a brand. The shape language of symbol and logo parts are visually inseparable. Despite the long brand name the trademark forms into a strong and compact visual entity. Red and grey hues create a harmonic balance with energy and peacefulness. The form language makes the visual identity living and similar to morphing – being in continuous movement – like a healthy and living brand should be.

CLIENT: Kirsti Lindberg-Repo – a Finnish adjunct professor and researcher in the study of branding, service and design management. SERVICES: Visual brand identity YEAR: 2007 CREDITS: Photo: istockphoto